Launch collection · 2027
A jewellery store
for independent designers.
Pieces listed with photography. A flagship room during Berlin Fashion Week. Insured loans to stylists. Advertising that reaches the people who buy this work.
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The store
Unterradar is a jewellery store built around the object.
Independent work, chosen piece by piece. Not a marketplace. Not a department-store counter. A short edit, photographed properly, sold to people who already look at jewellery this way.
Berlinate8 is the room we already made. One day during Berlin Fashion Week: eight studios, jewellery out to try on, about four hundred people through the door in six hours.
Berlinate8
The flagship event.
A curator-led jewellery showcase during Berlin Fashion Week. No runway. Pieces on the table. People trying things on.
- 8 independent studios
- ~400 visitors in six hours
- 4 July 2026 Berlin Fashion Week
- Rosebud Hackescher Höfe, Mitte
What we offer
Four things, done for the work.
01
Store
Your pieces listed with photography made for the object — not a phone snap on a bench.
We ship only when the order arrives. Made-to-order and ready-to-ship are both available.
02
Events
Berlinate8 flagship event participation — the same format as the room in July: edited, physical, try-on first.
Pop-ups organised and managed. You design. We run the room.
03
Stylist relations
Insured loans to stylists, so the jewellery is on people whose job is clothes — editorial, campaign, and red-carpet work — not sitting in a drawer.
04
Performance marketing
Advertising across the platforms where this jewellery is actually found and bought. The work is shown as it is, to people already looking for it.
Coming 2027
If you received the password, we want you to be part of our launch collection.
Thirty minutes. How you make, how you sell, and whether this is the right room for the work.
Book a call